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© 2025 Andy Freed. All Rights Reserved.

Leading with Vision. Driving Impact.

How Andy Freed guides Virtual, Inc. to help mission-driven organizations make their mark on the world.
About Virtual, Inc.

Virtual, Inc. Website

For 25 years, Virtual has helped some of the world’s leading global membership organizations make their mark on the world — launching game-changing consortia, scaling open-source communities, and reigniting momentum for mission-driven initiatives.

Virtual’s global client lineup is a who’s who of tech leaders, standards trailblazers, certification bodies, open-source powerhouses, and professional societies — driving some of the boldest moves in tech, standards and innovation:

We’ve helped:

  • Powering secure payments around the globe.
  • Shaping the next era of the web.
  • Turning billions of cell phone taps into instant connections.
  • Redefining what next-gen connectivity looks like.
Virtual is more than a typical professional services firm. We supercharge membership-based organizations — delivering tailored management solutions that unlock growth, accelerate innovation, and turn vision into action.
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Andy’s Role as CEO

Every great move starts with a clear message.

For Andy, leadership communication isn’t background music — it’s the headliner. It connects strategy, people, and client results. As CEO, Andy brings relentless clarity to every corner of the business, from global positioning to team rituals to client organization boardroom narratives. Communication is how Virtual leads.

Vision and Strategy

Andy ensures Virtual’s services stay ahead of industry trends and client needs — by aligning big-picture thinking with bold, clearly defined narratives.

Client Success

Andy partners directly with clients to simplify the hard stuff, amplify their message, and help them win their biggest moments through clarity and momentum.

Culture and People

Andy cultivates a high-performing, values-led team grounded in trust, creativity, and open dialogue — where strong communication isn’t optional, it’s essential. To achieve sustainable success, he champions Virtual’s five core pillars: driving success, striving for excellence everywhere, leading through our values, building a company we love, and fueling financial growth — all working together to enhance member engagement and deliver lasting impact.

“The Virtual Team have been incredible. They’ve consistently supported our needs and have always been proactive in guiding us in the right direction. I genuinely appreciate the team and feel fully backed by them.”

Ann Crittenden
President, Women Marines Association (WMA)

Laura Baker

CyberWyoming CyberUSA Advisory Board Member

“Virtual has been a driving force behind CyberUSA’s successful re-launch — delivering strategic insight and hands-on operational   that set us up for success.”

Ann Crittenden

President - Women Marines Association (WMA)

“The Virtual Team has been incredible. They’ve consistently supported our needs and have always been proactive in guiding us in the right direction. I genuinely appreciate the team and feel fully backed by them.”

Gina Gobeyn

Executive Director - PCI Security Standards Council (PCI SSC)

“Under Andy Freed’s leadership, Virtual has been a steady partner in our growth—guiding our success and supporting us every step of the way.”

Virtual’s Services

Delivering service excellence with solutions that drive client success.

Virtual delivers the operational firepower behind some of the world’s most impactful member-based organizations. Virtual doesn’t just offer services—they embed with clients to power sustainable growth, scale bold initiatives, and eliminate friction in the day-to-day.

Whether launching a new group or leveling up an established one, Virtual’s team brings deep expertise in finance, people, membership, and tech to help lead with clarity and confidence.

That’s why organizations turn to Virtual to:

  • Accelerate membership growth
  • Execute with financial confidence
  • Enable smarter, scalable technology
  • Build and empower high-performing teams
Finance and Accounting

From fractional CFO support to strategic planning, our team delivers financial clarity through expert budgeting, audits, and reporting. We help you optimize every dollar, forecast with precision, and stay focused on your organization’s mission.

Membership Management

We handle onboarding, renewals, support, and strategy—ensuring every member interaction increases retention and engagement. Backed by data insights, our approach turns community into commitment.

Human Resources

From top-tier recruiting to seamless hosting for executives and SMEs, our People & Culture team helps you build aligned, empowered teams. We support talent strategy, performance systems, and team cohesion that fuels growth.

IT Infrastructure
Virtual’s tech team helps you choose, implement, and manage the right systems—from Salesforce platforms to AI-driven workflows. We harness automation and agility to drive innovation across your organization.
Core Services
  • Finance & Accounting
  • Membership Management
  • Human Resources
  • IT Infrastructure
Operations
  • Program & Project Management
  • Group Secretariat
  • Day-to-Day Management
Global Engagement
  • Marketing & Creative
  • PR & Media Relations
  • Global Events Management
Technology
  • Collaboration Community
  • Technology Advisory
  • Technology Solutions
Strategic Advisory
  • Executive Director Services
  • Strategy Facilitation
  • Growth Planning
Certification & Credentialing
  • Program Design
  • Administration
  • Back-Office Support

Core Services

  • Finance & Accounting
  • Membership Management
  • Human Resources
  • IT Infrastructure

Operations

  • Program & Project Management
  • Group Secretariat
  • Day-to-Day Management

Global Engagement

  • Marketing & Creative
  • PR & Media Relations
  • Global Events Management

Technology

  • Collaboration Community
  • Technology Advisory
  • Technology Solutions

Strategic Advisory

  • Executive Director Services
  • Strategy Facilitation
  • Growth Planning

Certification & Credentialing

  • Program Design
  • Administration
  • Back-Office Support

A Company Built for Collaboration

Virtual’s success is built on the power of collaboration — both internally and with clients. Andy’s leadership experience fosters a culture guided by integrity and client-first values where every team member has a voice, every idea is heard, and every client partnership is approached with curiosity, commitment, and care.

Bringing a consultative mindset, proven expertise, award winning solutions, and a results-driven global approach to everything it does, Virtual works alongside clients to support their mission, solve challenges, and create sustainable progress that drives their organizations forward.

This collaborative spirit is why clients trust Andy and Virtual to not only deliver results, but be a long-term strategic partner in shaping their future.

Kris Hammock

Vice President of the Board The Association for Responsible Alternatives to Workers’ Compensation (ARAWC)

“Working with the Virtual team has been an exceptional experience. They have demonstrated a profound understanding of our organization’s mission and have been instrumental in helping us achieve our goals. The team is consistently engaged, organized, thorough, and responsive. It has been a true pleasure collaborating with everyone at Virtual.”

Start the Conversation

Whether it’s the main stage or a small-room strategy session, Andy’s your guy. Reach out below and let’s talk next steps.

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© 2025 Andy Freed. All Rights Reserved.