If You Aren’t Communicating Effectively, You Aren’t Leading.
What if you had the Power to Bring 50,000 People to Their Feet — Just Like Bruce Springsteen?
Every leader is in the business of communication, whether they’re speaking to one person or thousands.
What if your team didn’t just listen to you, but believed in you the way fans believe in The Boss — Bruce Springsteen himself?
You just need the tools to Lead Like The Boss.
Lead Like The Boss is a leadership communication framework inspired by Bruce Springsteen’s legendary concert rituals.
Drawing from decades of leading high-performance teams and attending nearly 100 Springsteen shows, Andy reveals how to turn every message into a moment — and every leader into a rock star.
This book isn’t about performance theater — it’s about leaders igniting real action through authentic storytelling, preparation, and presence.
Why failed communication is failed leadership.
How to turn every interaction into an opportunity to lead with impact.
Practical, effective communication techniques that any leader can use to inspire any audience, big or small.
The Setlist
Inside Lead Like The Boss, you’ll learn:
Testimonials
George Stephanopoulos
Television Host and Former White House Communications Director
“We can all learn something about leadership and communication from The Boss.”
Ryan Fitzpatrick
NFL Quarterback
“I’ve never worn a bandana on stage nor led a stadium in song, but I know what it means to lead under pressure. This book takes lessons from The Boss and makes them useful for anyone who’s ever had to stand in front of a team and make something happen.”
Angus King
U.S. Senator, Maine
“Andy Freed was my first ever campaign manager and even then had a knack for the subtle art of persuasion. This delightful book distills his extensive personal experience with hands-on leadership as well as the intuitive communication skills of The Boss. It may be only Rock ‘n Roll, but I like it.”
Jennifer Tombaugh
CEO, Tauck
Romney Resney
Managing Director and Senior Partner, Boston Consulting Group
About the Author
ANDY FREED
Andy Freed is a CEO with more than 30 years of experience leading organizations through growth and transformation. As head of Virtual, Inc., he’s partnered with some of the world’s most influential companies — including Microsoft, Meta, and Google — to build coalitions, inspire alignment, and deliver results.
As a podcast host and frequent speaker, Andy shares his core belief that leadership is communication — an idea brought to life in Lead Like The Boss with lessons drawn from Bruce Springsteen’s legendary performances.
Real leaders don’t wait — grab your copy before the curtain rises.
Real leaders don’t wait — grab your copy before the the curtain rises.