If You Aren’t Communicating Effectively, You Aren’t Leading.

Master your communication skills to become the leader you’ve always wanted to be.

Coming February 2026

What if you had the Power to Bring 50,000 People to Their Feet — Just Like Bruce Springsteen?

Every leader is in the business of communication, whether they’re speaking to one person or thousands.

What if your team didn’t just listen to you, but believed in you the way fans believe in The Boss — Bruce Springsteen himself?

You don’t need to be one of the greatest live performers in rock and roll history to inspire that kind of loyalty.

You just need the tools to Lead Like The Boss.

Lead Like The Boss is a leadership communication framework inspired by Bruce Springsteen’s legendary concert rituals.

Drawing from decades of leading high-performance teams and attending nearly 100 Springsteen shows, Andy reveals how to turn every message into a moment — and every leader into a rock star.

This book isn’t about performance theater — it’s about leaders igniting real action through authentic storytelling, preparation, and presence.

The Setlist

Inside Lead Like The Boss, you’ll learn:

Why failed communication is failed leadership.

A missed communication opportunity is a missed leadership opportunity.

How to turn every interaction into an opportunity to lead with impact.

To Lead Like The Boss, you’ve got to think about performance and communication differently.

Practical, effective communication techniques that any leader can use to inspire any audience, big or small.

Because every audience deserves rock star leadership.

Testimonials

George Stephanopoulos

Television Host and Former White House Communications Director

“We can all learn something about leadership and communication from The Boss.”

Ryan Fitzpatrick

NFL Quarterback

“I’ve never worn a bandana on stage nor led a stadium in song, but I know what it means to lead under pressure. This book takes lessons from The Boss and makes them useful for anyone who’s ever had to stand in front of a team and make something happen.”

Angus King

U.S. Senator, Maine

“Andy Freed was my first ever campaign manager and even then had a knack for the subtle art of persuasion. This delightful book distills his extensive personal experience with hands-on leadership as well as the intuitive communication skills of The Boss. It may be only Rock ‘n Roll, but I like it.”

Jennifer Tombaugh

CEO, Tauck

“Andy Freed is an industry visionary, selfless philanthropist, charismatic leader, and admired boss. In this entertaining and inspiring book, Andy blends his own expertise with what he’s learned from nearly a hundred Springsteen shows: powerful, empathetic, and inspirational communication is the core of great leadership. Whether or not you were born to run your organization, this book will help you fulfill your hopes and dreams.”

Romney Resney

Managing Director and Senior Partner, Boston Consulting Group

“In my work with CEOs and senior leaders, I’ve seen that great leadership depends on great communication. Andy Freed brings this lesson to life, showing leaders how to inspire, engage and connect. ‘You can’t start a fire without a spark’ and the best leaders ignite this spark with passion, discipline, and heart.”

About the Author

ANDY FREED

Andy Freed is a CEO with more than 30 years of experience leading organizations through growth and transformation. As head of Virtual, Inc., he’s partnered with some of the world’s most influential companies — including Microsoft, Meta, and Google — to build coalitions, inspire alignment, and deliver results.

As a podcast host and frequent speaker, Andy shares his core belief that leadership is communication — an idea brought to life in Lead Like The Boss with lessons drawn from Bruce Springsteen’s legendary performances.

Real leaders don’t wait — grab your copy before the curtain rises.