Hi, I'm
Andy Freed.

But you probably guessed that from the URL.

What do I do? Well, that depends on how you look at it.

In the last 35 years I’ve built a company that’s been named a top place to work, partnered with some of the top brands in tech, guided candidates in their runs for state and national office, coached a Division I college sports team, and chaired a hospital board — all while finding the time to catch nearly 100 Bruce Springsteen shows around the world.

And I’ve come to realize there’s a common thread running through it all:

Leadership starts with communication.

Whether you’re motivating employees, persuading voters, or chasing an NCAA title, great leaders don’t treat communication as an add-on, they hone it as a core instrument in their leadership tool kit.

And yes, I believe every leader can learn a little bit about that from The Boss, Bruce Springsteen.

I’d love the chance to help you — or your organization — level up your leadership.

Contact me about speaking at your event or company training, or to learn more about my leadership and strategy consulting solutions.

The Leader

Andy Freed is the CEO of Virtual, Inc., a strategic consulting, marketing, and professional services company that supports mission-driven organizations tackling critical challenges in technology, healthcare, financial services, and life sciences. These include membership groups that unite some of the world’s largest brands like Microsoft, Meta, and Google.

With more than 30 years of experience participating in Board Meetings to help foster organizations through growth and transformation, Andy knows that the best leaders succeed through clear, compelling communication. His leadership consulting blends vision, sharp analysis, and creativity to align stakeholders and drive meaningful, lasting change.

Volunteer Work

Andy has always found purpose in rolling up his sleeves to help mission-driven organizations amplify their impact and do more of what they do best. Over the years, he’s served on numerous boards across healthcare, education, athletics, media, and community development – bringing a consistent focus on leadership, strategy, and long-term impact.

What ties it all together is a deep commitment to service. Whether advising hospital systems or championing student-athletes, Andy shows up with heart, humility, and a steady hand — always focused on finding better ways to serve people.

The Communication Advantage

Andy Freed created the Lead Like The Boss framework — inspired by Bruce Springsteen’s legendary concerts — to help leaders approach every interaction with intention, clarity, and impact. His system turns everyday communication into a repeatable performance that inspires action, builds alignment, and drives results.

Own the Stage

Command attention with clarity, presence, and confidence in every single interaction.

Play the
Hits

Deliver the core messages that matter most — clearly, consistently, and impactfully.

Invite Participation

Spark engagement by making space for dialogue, feedback, and shared understanding.

Deliver the Encore

End with energy and impact — repeating key ideas and leaving your message unforgettable.

See Andy in Action

From national stages to boardrooms — watch Andy Freed in this video compilation as he delivers clarity, connection, and momentum during leadership keynote presentations and board meetings.

Style and Approach

The best leaders don’t just communicate — they perform.

Andy’s leadership keynotes and strategy consulting blend vision, sharp analysis, and humor to align stakeholders and drive meaningful, lasting change. From keynote performances to small-group strategy sessions, he brings energy, presence, and practical tools that make every message stick. His approach is warm and direct — engaging while always grounded in real-world results.

Beyond the Stage

Outside the office, Andy brings the same energy and intentionality to everything he does, whether he’s embracing the energy of a Bruce Springsteen concert, sharing laughs with his family, or crafting another legendary out-of-office message (check them out on YouTube).

He believes life, like leadership, is about showing up fully, making a mark on the world while finding joy, building connections, and leaving people smiling along the way.

Start the Conversation

From a main stage leadership keynote performance to a backstage strategy consulting session, Andy’s your guy. Reach out below to talk about the next steps.

Hi, I'm Andy Freed.